In the framework of its leadership of the food industry in the Egyptian market and its ownership of a unique and integrated business model
Juhayna factories will receive delegations from Japan and Burundi to discuss ways of cooperation and to increase trade and economic exchanges between the two sides
Passant Fouad: Emphasizing the leadership of the Egyptian food industry and the golden opportunity to increase the volume of exports in line with the ambitious state plan, especially in light of the current challenges
Japan: A constructive step to understand the value chain in the sector through one of the leading Egyptian companies in the hope of mutually beneficial cooperation
Burundi: We are proud of the existence of such a pioneering entity with its advanced manufacturing technologies in the African continent and we aim to benefit from it to strengthen the components of the industrial sector in Burundi and open areas of economic, commercial and industrial cooperation between the two countries.
Juhayna hosted a delegation from Japan and Burundi in order to tour the international juice factory. The two visits confirmed Juhayna’s leading place in the food industry in Egypt and, as an ambassador, reflecting the progress made in this sector over the past years.
The company has always been keen on collaborating with economically able international countries such as Japan, as well as strengthen the connection with fellow African countries in order to increase trade and investment opportunities to the country as part of Juhayna’s ambitious plan to open new doors of export.
The schedule of the delegation involved a thorough inspection of the production lines within the international juice factory to identify the state-of-the-art machinery now being used, while also to witness the manufacturing processes in motion. The process from when the fruit is selected, to when the juice is ready to be swallowed.
With every company comes a unique strategy and Juhayna’s strategy, which is based on horizontal expansion, was revised in order to confirm the usage of the best raw materials and the highest quality outcome possible. The Japanese delegation involved representatives from Promar Consultancy, an international consulting firm specializing in the agricultural sector with headquarters in Tokyo. The company was represented by the Ministry of Agriculture, Forestry and Fisheries of Japan with a delegation led by Mr. Ivan Kardens, Senior Advisor to the Company, Mr. Mahmoud Abdel Salam, Agricultural Development and Trade Expert, and Mr. Takuji Ikea, First Secretary at the Embassy of Japan in Cairo. The 3 main purposes of this visit were to increase trade exchange between the two countries, to explore potential investment opportunities, and to exchange previous experiences of the company, especially in the field of agricultural development.
The representatives of the delegation were impressed and thus expressed their admiration of the unique model of the company. The model proved high quality products of outcome while the company’s business strategy was to enhance the relationships between the two countries for the future by increasing imports and exports, as well as introducing a new channel of communication in order to exchange experiences, knowledge from experience, and information of the latest technology of machinery in the food producing industry.
On the same note, the same factory received delegation from the Burundian free zones, which was run by the Ambassador of Burundi in Egypt, Suleiman Musa, with the target to consolidate trade and industrial relations between the two countries, thus benefiting from the advanced expertise of the company, especially in the manufacturing sector. Head of External Relations at Juhayna, Passant Fouad, quoted, “We are pleased with such constructive visits that will demonstrate the ability of local products to compete internationally and the progress achieved by the Egyptian industry, which follows the best international standards.”In terms of developing the production process, Juhayna presented its unique horizontally oriented business model and contributed to the most important requirements of foreign markets. This give the company an opportunity to thoroughly study them in order to penetrate the necessary markets with products that will bring success to the company and to the Egyptian food industry as a whole.
Juhayna hopes to have many more visits in the near future from countries with potential and is proud to be a reference of the Egyptian food industry to foreign investors. The company relies on it’s strategy of horizontal expansion. The success has led Juhayna to depend on 3 major sectors; the agricultural sector and animal production represented by Al-Enma for agricultural development and livestock, the industrial sector represented in 7 factories, the commercial sector where the Juhayna Group includes 28 distribution centers, the majority of which are spread within Egypt, and also where the distribution network nearly 75,000 retail outlets.