In light of increasing competitiveness of Egyptian products in parallel with its striving export strategy, a unique participation of Juhayna in Gulfoodhas been formed in the search for new export horizons in the Middle East and Africa. The growth of the company’s net profit in 2017 has increased by 269%, despite the economic challenges faced by this industry.

6% share of the company’s exports of sales…

The company has drawn up an ambitious plan of penetrating new markets including Palestine, Iraq, Libya, Jordan, Lebanon, Ethiopia and the Middle East Middle

Juhayna took place in the Gulfood exhibition which is one of the most important exhibitions in the Middle East in the food industry. This prestigious exhibition is ranked as the largest in the world. Juhayna’s participation in the exhibition helped to expose the company’s strategy of seeking opportunities in the Middle East and Africa, whose country’s policies give all priority to exporting.

SaifThabet, Chief Executive Officer of Juhayna, said: “We are always keen to be present in the most important regional and international platforms as an Egyptian product ambassador and as a pioneer of the Egyptian industry.” Our 2018 number one priority is to export and penetrate a number of markets including Palestine, Iraq, Libya, Jordan, Lebanon and some African countries such as Ethiopia andthe Middle East.

Thabetspecifiedthat Gulfood and alike exhibitions offer golden opportunities to boost the prospects of joint cooperation between Egypt and the Middle East and Africa.He also stated that these opportunities help with settling deals that enhance the export orientation that the country attaches special importance to. This statement can be proven through the statistics. Throughout last year, exports from Egypt to the African market reached a whopping outcome of 7.3 billion dollars which is why Jyhayna is motivated to penetrate these markets further. Thabet proceeded to confirm that the company will be present this year through two wings with its various products and Al Marwa Factory for Centers.Juhayna is one of the largest companies operating in this industry, not only locallybut in the Arab region also, with a market share that varies from one product to another. He explained that the overall revenue of Juhayna last year was 6.06 billion pounds with a net profit of 198 million pounds during the year of 2017. That being said, Juhayna even managed to grow and expand despite the challenges that the food industry faced in 2017.

It is expected that the 23^rd annual Gulfood exhibition will accommodate more than 5,000 exhibitors and 120 national pavilions. It is also expected to welcome countries who have not before participated such as Estonia, Pro-Colombia, Tajikistan and more, and presidents, ministers, and other government officials will also be attending. Opportunities and partnerships are on the horizon for all the attendees of 2018!